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TECNO / Digital Campaign

Social Hack

Creators, culture and social storytelling, connected around one brand.

TECNO Social Hack campaign collage of creators and phones

A social-first campaign designed to connect TECNO with different voices, communities and conversations in Türkiye.

Social Hack connected creator participation, social content, media and search visibility in one digital activation. Instead of asking every participant to use the same voice, the campaign worked through the individual styles and audiences of its creators.

Developed by Deimos Creative, the approach treated content as an ecosystem. Different formats and platforms contributed to a shared direction while keeping the energy of the people and communities behind them.

Brand
TECNO
Category
Digital Campaign
Creative development
Deimos Creative

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