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AL JAZEERA / Bilingual Content Series

World Cup 101

140 episodes. Two languages. One tournament, told through a connected format.

Two presenters in front of the Doha skyline for Al Jazeera World Cup 101

A repeatable bilingual editorial format for Qatar 2022, connecting football culture, tournament stories and essential knowledge.

World Cup 101 brought together 140 episodes: 70 in Arabic and 70 in English. A consistent editorial structure gave the series a recognisable rhythm while allowing each episode to tell a specific story.

The project demonstrates scale through a connected content system. Format, pace and clarity help the same editorial idea work across languages, subjects and the fast-moving context of a global tournament.

Brand
AL JAZEERA
Category
Bilingual Content Series
Format
140 episodes · Arabic and English

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