HEPSIBURADA / Experiential Activation
Orange Truck
A back-to-school retail story that moves from the screen into the street.
A mobile physical touchpoint that translates Hepsiburada’s digital retail presence into a recognisable street-level experience.
The Orange Truck brings the brand’s signature colour into public space, combining product displays, back-to-school communication and a QR-led call to action. The vehicle becomes both a moving media surface and a physical expression of the retail brand.
The project is recorded in the Deimos Creative Agency Credentials 2026 as a group collaboration. The case focuses on the visible activation: a recognisable brand world that connects a physical encounter with a route back to digital shopping.
- Brand
- HEPSIBURADA
- Category
- Experiential Activation
- Project context
- Deimos group collaboration
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