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TECNO / Brand Film
Don’t Stop Loving
Three women. Three stories of resilience. One shared reason to keep loving.
A seven-minute brand film centred on three Turkish women and the courage to keep pursuing what matters.
Created in Istanbul for TECNO, Don’t Stop Loving places Aylin, Saliha and Merve at the centre of a story about resilience, ambition and care. The creative approach gives the human story room to lead, with technology supporting the connection.
The project brought together McCann Shanghai, Good People Basically Singapore and Deimos Creative Istanbul, with production by Line Production Turkey. Released around International Women’s Day, the film extended into social communication and campaign activations.
- Brand
- TECNO
- Category
- Brand Film
- Creative collaboration
- McCann Shanghai · Good People Basically Singapore · Deimos Creative Istanbul
- Production
- Line Production Turkey
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