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SAM / Fashion · Film & Photography
Sassy As Me
Fashion, film and photography, with Istanbul as part of the story.
A connected fashion campaign that brings film, photography and talent into the streets and spaces of Istanbul.
For Reliance Industries’ SAM / Sassy As Me, the city became part of the campaign’s visual language. Urban movement, architecture and editorial styling connected the brand’s fashion world with the character of Istanbul.
Developed through a collaboration between Deimos Creative and Magnanimous Mumbai, the Türkiye production combined editorial model work with lifestyle and creator content. Line Production Turkey delivered the film production, alongside photography by Photo Shoot Turkey.
- Brand
- SAM
- Category
- Fashion · Film & Photography
- Creative collaboration
- Deimos Creative · Magnanimous Mumbai
- Film production
- Line Production Turkey
- Photography
- Photo Shoot Turkey
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