BU’O / Brand Transformation

A Whole New World

From Buon Odore to Bu’O: a complete world built around scent.

Bu’O fragrance products with red roses on a marble table

A fragrance-brand transformation connecting naming, identity, digital experience and launch communication.

Buon Odore became Bu’O through a transformation that extended beyond a visual refresh. The work connected brand positioning, identity direction, website and digital experience with launch communication, social strategy and influencer collaboration.

The renewed world of the brand explored scent through atmosphere, memory and ritual. A relaunch experience at NG Afyon connected the physical and digital expressions of the identity.

Brand: BU’O
Category: Brand Transformation
Brand transformation: Deimos Creative

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